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May 19, 2024
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Catalog 2011-2012 [v2] [ARCHIVED CATALOG]
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MKT 6020 - Marketing Research(3 units) Examination of marketing research information as an information providing activity for the purpose of management decision making, alternative research designs and their relative strengths and weaknesses; and the major types of measurement techniques and data collection methods. Prerequisites: BUS 5030 and BUS 5090
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