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May 26, 2026
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Catalog 2016-2017 - Online and On-ground 8-week Program Catalog [ARCHIVED CATALOG]
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PIM 6015 - Pharma and Biotech: Going to Market & Portfolio Management(3 units)
This course helps aspiring pharmaceutical and biotech managers to visualize the journey a new drug takes from inception in the lab to a new product launch. Students also consider drugs in these industries as a portfolio of assets to be managed. The course touches on key areas involved in this process such as innovation management, project management, product development, production/distribution scale-up, and product commercialization. Students engage in discussions on how to maintain visibility and control of new product investments, institute real-time collaboration among key functional teams. Additional topics covered include the importance of market research in product decisions, roles of multinational corporations, and tools necessary for project management success.
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