Catalog 2016-2017 - Online and On-ground 8-week Program Catalog 
    
    May 26, 2026  
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Catalog 2016-2017 - Online and On-ground 8-week Program Catalog [ARCHIVED CATALOG]

PIM 6025 - Clinical Research Management Process: From Lab to Human Patient

(3 units)
This course is designed to help students learn sales management concepts and how to use them to solve business problems in the pharmaceutical industry. Topics cover personal selling, account relationships, territory management, and sales ethics with special emphasis on current issues of managing strategic account relationships, team development, and diversity in the work force, sales force automation. Pharmaceutical marketing, pricing, and ecommerce topics are also discussed to enhance aspiring managers’ understanding of marketing strategy formation.
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