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Mar 05, 2026
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Catalog 2016-2017 - Online and On-ground 8-week Program Catalog [ARCHIVED CATALOG]
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MKT 4015 - Consumer Behavior(3 units)
This course explores consumer behavior from determining consumer needs and wants, the process by which they are satisfied, and the environment in which the behavior occurs. It focuses on understanding the cognitive and emotional factors that govern consumer decision making. It also examines the strategic implications of the internal, external decision making factors that impact consumer decision making the emphasis on managerial applications.
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