Catalog 2016-2017 - Online and On-ground 8-week Program Catalog 
    
    May 26, 2026  
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Catalog 2016-2017 - Online and On-ground 8-week Program Catalog [ARCHIVED CATALOG]

MKT 4025 - Digital Marketing

(3 units)
The goals of this course are to help students understand digital marketing methods and analyze how it impacts and is integrated with our traditional marketing channels. It will evaluate digital marketing strategies and provide a solid grasp of the core concepts and tools of digital marketing management.
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