Catalog 2016-2017 - Online and On-ground 8-week Program Catalog 
    
    May 26, 2026  
Catalog 2016-2017 - Online and On-ground 8-week Program Catalog [ARCHIVED CATALOG]

MKT 4035 - Social Media and Mobile Marketing

(3 units)
This course will help students understand social media marketing and mobile technology, become aware of the evolving options available, evaluate which are relevant to company’s marketing objectives and identify the components of successful marketing campaigns that take advantage of the power of mobile and social media.