Catalog 2016-2017 - Online and On-ground 8-week Program Catalog 
    
    Mar 05, 2026  
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Catalog 2016-2017 - Online and On-ground 8-week Program Catalog [ARCHIVED CATALOG]

MKT 3010 - Principles of Marketing

(3 units)
An introduction to the study of the marketing function in the business enterprise. A study is made of market segmentation and the creation of market demand to serve profitably the needs of customers. The key elements in marketing strategy are studied-product planning and promotion-with customers and competitors as dominant reference points.
Prerequisites: Introduction to Business
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