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Dec 12, 2024
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Catalog 2016-2017 - Online and On-ground 8-week Program Catalog [ARCHIVED CATALOG]
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BUS 8051 - Innovation Management(3 units)
This course brings together the areas of innovation management and new product development with a strong emphasis on innovation as a management process. The course will examine how to use innovation to improve the competitiveness of economies and firms, Studying innovation management and new business models will give insight into the problems faced by firms as they try to develop innovative products that help them survive and prosper. Topics will include entrepreneurship, process innovation and managing Innovation by integrating technological, market and organizational change. Students will learn both the professional practice aspects of innovation as well as the theoretical and academic models relevant to innovation management such as knowledge management and organizational change management.
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