2017-2018 Catalog 
    
    Mar 29, 2024  
2017-2018 Catalog [ARCHIVED CATALOG]

MKT6036 - Marketing Research and Data Analytics

(3 units)
This course is designed to provide marketing research knowledge and enhance the analytical capability of the students using basic as well as advanced techniques and tools of marketing research. Marketing research techniques investigated include survey, individual interview, and focus group. Real-world business and client data are used to provide students with hands-on experience in developing and evaluating marketing strategies.