2017-2018 Catalog 
    
    Mar 28, 2024  
2017-2018 Catalog [ARCHIVED CATALOG]

LDR7026 - Survey Research

(2 units)
This course presents methods of analyzing, writing, and presenting qualitative research and ways of linking quantitative and qualitative data. Topics covered may include participant observation and data collection techniques, including interviews and focus groups. The course will also provide students with an understanding of the principles of developing, administering, analyzing, reporting, and briefing the results of organizational surveys. Specifically, the students will learn to describe purposes of surveys, methods of survey research and when to use surveys. They will define the purpose and objectives of a project. Before collection of any data, the students will describe and select sampling methods. They will create and pretest the instrument, using effective item writing and scale development skills. After data collection, the students will record, analyze, and present survey results. They will have opportunity to deliver feedback to clients in a politically sensitive environment and assist clients in turning feedback into action. Overall, the students will apply survey skills in an organizational project, including managing client expectations and the survey process.