BUS60200/BUS6020 - Strategic Management

(3 units)

This course will introduce the concepts of strategic management. It will concentrate on modern analytical approaches that drive successful strategic practices and result in enduring competitive advantage. This course is designed with a technological and global outlook and will provide students with a pragmatic approach to inform their environmental analysis, strategy formulation and implementation, and evaluation and control of strategic initiatives. The course will also cover tactical planning, budgeting analysis, and uncertainty and risk management. Corporate social responsibility and ethical judgment as well as teambuilding will also be covered. In addition to the classroom instruction, students are required to get real-World experience through a practicum in an approved organizational setting for 100 - 160 hours. However, if a student is unable to secure a practicum site, another option such as a project will be made available to them to ensure they meet the course requirements through an applied project designed with the instructor. (International students need to meet their international student advisor for details).