2019-2020 Catalog 
    
    May 25, 2026  
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2019-2020 Catalog [ARCHIVED CATALOG]

MKT30100/MKT3010 - Principles of Marketing

(3 units)
This course is an introduction to the study of the marketing function in the business enterprise. The key elements in marketing strategy are studied-product planning and promotion-with customers and competitors as dominant reference.
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