PIM60150/PIM6015 - Pharma and Biotech: Going to Market & Portfolio Management

(3 units)

This course helps aspiring pharmaceutical managers to visualize the journey a new drug takes from inception in the lab to a new product launch. Students touches on key areas involved in the PLM process such as innovation management, project management, product development, production/distribution scale-up, and product commercialization. Students engage in discussions on how to maintain visibility and control of new product investments, institute real-time collaboration among key functional teams. Additional topics covered include the importance of market research in product decisions, roles of multinational corporations, and tools necessary for project management success.