2019-2020 Catalog 
    
    Mar 29, 2024  
2019-2020 Catalog [ARCHIVED CATALOG]

MKT80240/MKT8024 - Seminar in Special Topics 2

(3 units)
This seminar will provide students with the opportunity to analyze and simulate real world business situations and develop international marketing strategy models based on good decision making. Case studies will be analyzed based on theoretical foundations in marketing and strategy, examining real life data and measuring the effectiveness of alternative decision making. This course focuses on applied research and business consulting.