BUS70360 - Quantitative and Survey Research

(3 units)

This course introduces quantitative survey research methods as well as principles of questionnaire and rating scale development for attitude and opinion measurements. It provides a framework in planning and carrying out data collection and analysis for a quantitative research study. Students learn the skills to design, conduct, assess and interpret survey data.

In addition to the classroom instruction, the on-ground students are required to get real-world experience through a practicum in an approved organizational setting for 100-160 hours or an applied project designed with the instructor (International students need to meet with their international student advisor for details).