2021-2022 Catalog 
    
    Mar 29, 2024  
2021-2022 Catalog [ARCHIVED CATALOG]

MKT60560c - Digital and Social Media Marketing

(3 units)
This course will expose students to online marketing channels, such as, social media platform and players, and measurement and analysis. Marketing channels such as internet display advertising, remarketing, email marketing, affiliate marketing, mobile marketing, video marketing, virtual worlds, gaming, and public relations will also be examined.