Program: Integrated Marketing Communications and Social Media: BS - Alliant International University

Catalog 2010-2011 [v2]

Apr 17, 2025

Twenty-first Century businesses and organizations are looking for professionals with a variety of skills that will give their companies the competitive edge necessary to thrive in both U. S. and world markets. The Business Degree Completion Program in Integrated Marketing Communication and Social Media has been strategically designed for students who want to become such highly sought after professionals in the multicultural and international world of work. The exciting coursework prepares students to become successful practitioners in the relatively new field of integrated marketing communication, a field that is revolutionizing the way businesses reach consumers by integrating the formerly competing disciplines of marketing, public relations, and advertising. Because of its inherent interdisciplinary nature, the program is made up of courses that are taught collaboratively by professors from across such disciplines as communication, psychology, marketing, public relations, and writing. Integrated capstone and internship components allow students to actually practice their skills through a series of applied experiences and by conceptualizing and designing IMC campaigns for real clients.

Student Learning Outcomes
• Define and describe the interdisciplinary theoretical foundation that underlies the practice of IMC.
• Apply pertinent theories and principles in the conceptualization and design of IMC programs and campaigns.
• Apply systemic and critical thinking skills to the analysis and design of IMC programs and campaigns.
• Demonstrate a world view that reflects cultural appreciation and sensitivity and a sense of equity and social justice related to IMC
• Interpret and apply communication theories and principles in diverse organizational, workplace, cultural and leadership situations.
• Demonstrate competence in consulting with and leading clients through the IMC planning process from conceptualization to implementation.
• Demonstrate understanding of the impact of new technology on communication related to IMC.
• Demonstrate creativity and innovation in conceptualizing, designing and implementing IMC programs and campaigns.
• Design and implement pertinent IMC written, spoken and visual strategies and tactics.
• Assess and evaluate the outcome(s) of an implemented IMC campaign or program.

Degree Requirements 120 units

Transfer Requirements 60 units

Students may enter Alliant with 45 units but will be required to take additional courses to those listed in the Degree Completion Requirements. Students who have completed at least 24 credits are qualified to attend Alliant’s Open University to earn the additional required credits needed for enrollment into the Bachelor’s Program. (See “Open University Program ”.)

Degree Completion Requirements 60 units

Courses are three units unless otherwise indicated.

Courses in Major (27 units)

General Education (6 units)

ENG 3303 - Writing for the Professions
General Education Elective (Upper Division)

Electives in the Major (6 units)

Choose two courses from any of the business concentrations.

Capstone Courses (6 units)

COM 4202 - CAPSTONE Part II: Creative Planning and Organizational Consulting for MPR
(Prereq. for Capstone)
BUS 4990 - Capstone

Residency/Internship (3 units)

SEN 4910 - Internship

Social Media Concentration (12 units)

A concentration in New (Social) Media is required for this major; it consists of four upper-division courses in social media:

Integrated Marketing Communication and Social Media Accelerated Path to the MBA

Students in the undergraduate Integrated Marketing Communications and Social Media program at Alliant who hope to pursue a Master of Business Administration (MBA), with a Marketing concentration and who meet the minimum requirements set out here may be eligible for conditional acceptance into the MBA program with a concentration in Marketing once they reach the second semester of their junior year in the Bachelor of Arts Degree Completion Program in Integrated Marketing Communications and Social Media. Minimum requirements include the following:
- Cumulative 3.3 GPA (All College Work)
- Interview by MBA Program Faculty/Staff
Students who are conditionally admitted will need to meet the following requirements to be fully admitted.
- Completion of the BA Degree in Integrated Marketing Communication and Social Media
- 3.3 GPA
- Completion of the three graduate-level bridge courses

Students who are conditionally admitted to the MBA program concentrating in Marketing will substitute the three graduate-level marketing courses (Bridge Courses) for three of the required marketing courses in the IMC and Social Media program. They may also use the MBA Survey courses to satisfy their electives in the major.