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Dec 26, 2024
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Catalog 2015-2016 [ARCHIVED CATALOG]
Business Administration: BS, with Marketing Concentration
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 Return to: Programs
The Bachelor of Science in Business Administration with Marketing Concentration is designed to provide with invaluable knowledge required in the marketing field to better understand and practice product management, brand management, advertising, public relations and related areas.
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Program Outcomes
- Construct a marketing plan based on an analysis of market related primary and secondary data.
- Define and distinguish among core marketing concepts.
- Determine appropriate marketing strategies and tactics for both domestic and global business situations.
Curriculum and Degree Requirements
The minimum number of units necessary to receive the Bachelor of Science in Business Administration with Marketing Concentration, including courses for the major, the business core, general education, and free electives, exclusive of foundation courses is 120 units. Foundation Courses
15 units*
*Requirement will be determined by placement testing General Education
45 units
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3 units - Two (2) each from Groups 1 and 3
12 units
1. Oral/Written/Visual Communication (must take EN150T and EN230T to ensure Oral Communication unless comparable courses have been taken/transferred in)
3. Math/Data Analysis - must choose College Math and another course which fits the needs of the student’s chosen major/profession - Two (2) each from Groups 2, 4, and 5
18 units
2. Arts/Humanities
4. Natural/Physical Sciences
5. Social/Behavioral Sciences - General Education Electives - choose four (4) from groups 1 - 5
12 units Group 1 - Oral/Written/Visual Communication
Group 2 - Arts and Humanities
Group 3 - Mathematics/Data Analysis
Group 4 - Natural/Physical Science
Group 5 - Social/Behavioral Sciences
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