Catalog 2014-2015 
    
    Sep 23, 2024  
Catalog 2014-2015 [ARCHIVED CATALOG]

Course Descriptions


Listing of Courses and Abridged Descriptions

Click here  to view information for Independent Study Courses

Independent Study

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Online Courses

For information about the availability of online courses offered, contact your advisor or consult the course schedules that are available each term.

Special Topics

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Course Descriptions

Note: Classes not found in the program description may not be taught on the campus where the student is attending. Check online course schedules for a list of classes available at each site in a given semester.

 

International Relations

  
  • IRL 6999 - Special Topics

    (3 units)

Latin American Studies

  
  • LAS 1000 - Latin American Studies

    (3 units)
    An interdisciplinary examination of Latin American culture from a sociological and historical perspective.
    (Alliant Mexico only)
  
  • LAS 4700 - Latin American Studies Workshop

    (1-4 units)
    Provides students with in- depth study through an addition of 10 contract hours. Additional hours are spent on appropriate site visitations and specific lecture topics which cannot be covered in the regular class time. Workshop is offered in conjunction with other Latin American Studies courses.
    (Alliant Mexico only)

Law

  
  • LAW ADR - Alternative Dispute Resolution

    (1 unit)
    An introductory course emphasizing the skills needed and the theories and methods used in negotiation and resolution of disputes. The evolution of Alternative Dispute Resolution is reviewed. Emphasis is on negotiation, arbitration and mediation techniques, the legal application and procedures.
    (pass/fail)
  
  • LAW ADVCRL - Advanced Criminal Law

    (1 unit)
    This course covers the current cases in criminal law with reference to mental state, lesser included offenses, related offenses, self-defense, jury instructions.
    (pass/fail)
  
  • LAW ALR - Advanced Legal Reasoning

    (2 - 2 units)
    Emphasizes extensive review in the identification and analysis of legal issues concentrating on torts, contracts and real property in a test environment.
    (pass/fail)
  
  • LAW ALW - Advanced Legal Writing

    (3 units)
    This course is designed to teach students analytical and organizational skills used in drafting all types of legal documents, from appellate briefs to client letters. This course, with its varied and extensive writing assignments and critiques, will serve graduates in their future practice of law.
    (pass/fail)
  
  • LAW BSKILLS - Bar Skills

    (1 unit)
    Bar Skills is a course designed to assist fourth year students to learn the process and skills needed to be successful taking the multiple choice questions on the California State Bar examination.
  
  • LAW BSTAT - Bar Strategies

    (1 unit)
    This course focuses on the essay portion of the California Bar Examination. It will also focus on the preparation, issue spotting, analysis, time management and writing style.
    (credit/no credit)
  
  • LAW BSW - Bar Skills and Writing

    (2 units)
  
  • LAW CALIFEDCP - California Federal Civil Procedure

    (1 unit)
  
  • LAW CECCP - California Evidence & California Civil Procedure

    (1 unit)
    A short refresher of California Evidence to include the hearsay, dealing with forgetful witness, demonstrative evidence, practical considerations for admission of character evidence. This course also covers the California Civil Procedure from the pre-complaint stage through appeals.
    (pass/fail)
  
  • LAW CFW - Elective: Access Clinical Fieldwork

    (1 unit)
    Part time, supervised legal work for an established private law firm, a public interest law firm, a governmental agency or a court of law.  Third and fourth year students who are in good academic standing may take this course.  There is a limit of four units of which a maximum of two units may be taken in any one semester.  Single units may be taken.  Students must have commenced or satisfactorily completed Evidence and must plan to complete all required courses.
  
  • LAW COMPROP - Community Property

    (2 units)
    Historical development of community property law; jurisdictional issues; classification of marital property; community or separate; valuation of community property including business and goodwill; management of marital property; liability for marital and individual debts; division of community property on dissolution or death; problems posed by unmarried, cohabitating couples.
  
  • LAW CONSTI - Constitutional Law

    (3 - 3 units)
    The federal structure: judicial review, congressional powers, separation of powers, commerce power, state powers and federalism. Individual rights: due process, equal protection, state action, freedom of religion, and freedom of expression.
  
  • LAW CONTR - Contracts

    (3 - 3 units)
    Remedies for breach of contract; consideration; offer and acceptance; problems of performance; conditions; impossibility; third party beneficiaries; assignment; Parole Evidence Rule; Statute of Frauds.
  
  • LAW CORP - Corporations

    (3 - 3 units)
    Formation; pre-incorporation activities; de facto corporations; ultra vires acts. Role, authority and meetings of officers, directors and shareholders, standard of care. Proxy solicitations; close corporations; fiduciary relations; shareholder litigation. Capitalization, dividend distributions. Fundamental changes; partnerships and agency.
  
  • LAW CP - Civil Procedure

    (2 - 2 units)
    Subject matter and territorial jurisdictions; venue; joinder of parties and claims; litigation process including pleadings, service of process, discovery, summary judgments, dismissal, trial and appeal; res judicata and collateral estoppel.
  
  • LAW CRL - Criminal Law

    (2 - 2 units)
    Nature and sources of criminal law; elements of crimes; analysis of specific crimes; legal defenses; California Penal Code and decisions; procedure.
  
  • LAW CRP - Criminal Procedure

    (3 units)
    Arrest through Appellate Proceeding, including bail, arraignment, preliminary motions, discovery and trial procedure. Recent Supreme Court decisions on right to counsel, freedom from pre-judicial publicity, fair trial and other constitutional guarantees.
  
  • LAW ELDER - Elder Law

    (1 unit)
    A general overview of elder financial, physical abuse and neglect, nursing home litigation, Adult Protective Service, Public Guardian duties, Elder and Dependent Adult Civil Protection Act, as well as consent, undue influence, and end-of-life issues.
    (pass/fail)
  
  • LAW ELIMBIAS - Elimination of Bias

    (1 unit)
  
  • LAW EPL - Employment Law

    (1 unit)
    The class will be a comprehensive study of employment law focusing on the discrimination laws that affect individuals and employers. The primary areas of attention will be: sexual discrimination, disparate treatment, harassment, race discrimination, age discrimination, retaliation, and constructive discharge.
    (pass/fail)
  
  • LAW ERM - E-Research/Motions

    (2 units)
  
  • LAW EVID - Evidence

    (2 - 2 units)
    The study of what is admissible toward proof in State and Federal Courts: problems in relevancy, materiality and competency, including character evidence, impeachment and rules of witness examination. Study of admissibility of opinion evidence, hearsay and its exceptions, writings, and scientific evidence; limitations due to privileges and constitutional considerations; the effect of “burdens of proof” and presumptions.
  
  • LAW FL - Family Law

    (1 unit)
    An overview encompassing such topics as community property and division of assets, no-fault dissolution, spousal support, along with, reimbursement of medical and dental expenses. A thorough discussion of the Domestic Partnership Act, and the Domestic Violence Prevention Act will aid the students in understanding how children are affected by these legislative acts.
    (pass/fail)
  
  • LAW FRSTLAB - First Year Lab

    (1 unit)
  
  • LAW IDT - Identity Theft

    (1 unit)
    This course will cover fraud losses to individuals - federal and state laws protecting victims’ loses - venue and statute of limitations - e-commerce concerns - punishment and restitution - proactive prevention - scam trends - bank fraud - high-tech skimming - controlled delivery cases.
    (pass/fail)
  
  • LAW IMLAW - Immigration Law

    (2 units)


    This course focuses on immigration law in the areas of family and employment visas, labor certification, non-immigrant visas, and political asylum and the practical skills in handling cases.

  
  • LAW IMMLW - Immigration/Administrative Law

    (1 unit)
    An intensive introduction to the Immigration and Nationality Act.
    (pass/fail)
  
  • LAW INTLAW - International Law

    (1 unit)
    This course offers instruction in the nature, scope, and limits of international law. It provides a foundation for studying commitments to international cooperation.
    (pass/fail)
  
  • LAW INTROIM - Introduction to Immigration Law

    (3 units)
  
  • LAW JUVLAW - Juvenile Law

    (1 unit)
    The course will introduce students to juvenile law with an emphasis on dependency, delinquency and education law in California.  Students will explore the overlapping interests of the State, parents and juveniles coming into play when children and families interact with government institutions.  The course will further examine the sources of law and procedure governing these interactions.  The course is meant to present a realistic picture of how attorneys involved in the lives of children, as well as, the complex ethical issues arising in representation of juveniles.
  
  • LAW LAWMOT - Law & Motion

    (1 unit)
    This class is designed to introduce students to the skills necessary to write simple motions, such as, Motions to Continue Trial, and Motions in Limine. Since this course was chosen especially to continue to develop and strengthen the writing skills necessary to perform successfully on the California Bar, the instruction will be presented as an intensive writing class.
    (pass/fail)
  
  • LAW LEGAR - Legal Research

    (2 - 2 units)
    Elements of legal research, including computer assisted research; Objective and Persuasive Writing techniques, research exercises, problems and writing exercises.
     
    (pass/fail)
  
  • LAW LEGWAR - Legal Writing and Research

    (3 units)
  
  • LAW LEGWRIT - Legal Writing

    (2 - 2 units)


    This two-semester course encompasses a thorough analysis of the case method as used in the American Legal System. The students are instructed in the traditional techniques for case briefings, coupled with the IRAC approach to essay writing.

    Topics also include the development of professional skills, outline skills and exam writing techniques.
     
    (pass/fail)

  
  • LAW MBE - MBE Skills Building (Contracts, Torts and Crimes)

    (0 units)


    The MBE course is designed to assist the student to learn the process and skills needed to be successful taking the multiple choice questions on the California State Bar standardized multi-state examination.

     

  
  • LAW MEDIATION - Mediation

    (1 unit)
  
  • LAW MORAL - Morality and the Law

    (1 unit)
    This course examines how issues are affected by judicial philosophy and precedent. It will focus on recent court decisions in the areas of Civil Rights, Abortion, Freedom of Religion and the Establishment Clause, Gay Rights.
    (pass/fail)
  
  • LAW MTCT - Moot Court

    (2 units)
    Practical application of legal principles at appellate level, oral argument and preparation of briefs on appeal; California appellate court procedure and practice.
  
  • LAW NOLIE - Never Be Lied To Again

    (1 unit)
    This course will cover methods for recognizing deception during client interviews, interrogations and depositions of opposition parties. Learn how to ask the important questions, as well as, how to gage the reactions. Learn how to appreciate the distinctions between interview and interrogation techniques. This course offers a plethora of skill-sets for practical and professional use in a legal environment.
    (pass/fail)
  
  • LAW PRE - Professional Responsibility

    (2 units)
    Application of the California Rules of Professional Conduct, the ABA Model Rules of Professional Conduct and relevant case materials. Examination of disciplinary system; relationship between disciplinary and legal malpractice liability. Duties of attorneys with respect to clients, the courts, opposing parties and the public. Problems arising from conflicts of interest.
    Online course.
  
  • LAW REM - Remedies

    (3 units)
    General scope of remedies; principles governing general use of equitable remedies; general scope of interpleader, declaratory relief (and related remedies), constructive trusts, and equitable liens. Principles governing use of, and defenses to, specific performance and injunctions; equitable conversions; technical aspects of injunctions; damages.
  
  • LAW RP - Real Property

    (3 units)
    The law of real property; historical background; common law estates, interests and future interests; Statute of Uses and modern conveyancing; concurrent ownership; landlord and tenant; deeds and delivery; boundaries; recording acts and title search; contract for sale of land; easements, servitudes and other land use restrictions; adverse possession; landowners’ rights, including air, water, mineral and lateral and subjacent support.
  
  • LAW SCTC - Small Claims & Traffic Court

    (1 unit)
    This course covers how to file a small claims action as well as what to expect the day of Court. It includes substantive and procedural issues as well as enforcement of judgments. The Traffic Court covers the processes and issues in defending against traffic infractions and driving-while-intoxicated violations.
    (pass/fail)
  
  • LAW SUPCRT - Introduction to Superior Court

    (1 unit)
    Students will learn courtroom professionalism, how to file legal documents, who and what departments to contact for proper information.
  
  • LAW TORTS - Torts

    (3 - 3 units)
    This course examines: Intentional wrongs to person and property; unintentional wrongs; negligence; duty of persons in control of property; tort liability arising out of contractual relationships; liability for defective products; liability without fault; deceit; defamation; malicious prosecution; interference with contractual, economic and other legally predictable relations; tort alternatives.
  
  • LAW TP - Trial Practice

    (3 units)
    The course considers litigation problems, practical, legal and ethical that confront a trial lawyer. Emphasis is given to techniques of client interviewing and investigation, both informal and by use of statutory discovery procedures, and pleading. The student gains classroom experience in trial procedures from voir dire examination, opening statements, direct and cross examination through final argument.
    (pass/fail)
  
  • LAW UCC - Commercial Law (U.C.C.)

    (3 units)
    Primarily Articles 2 and 9 of the Uniform Commercial Code. Sales: warranties; acceptance, rejection and revocation of acceptance of goods sold; remedies of buyers and sellers. Secured transactions: creation and perfection of security interests; priorities; remedies upon default.
  
  • LAW WT - Wills and Trusts

    (2 - 2 units)
    This course covers intestacy; execution of wills; integration; republication; incorporation by reference, independent significance; revocation and revival; will contracts; lapse; ademption; will contests; will substitutes; nature and classification of trusts; elements of a trust; creation of inter-vivos and testamentary trusts; revocable and irrevocable trusts; insurance trusts; nature of the beneficiary’s interest, including restraints on alienation and principles regarding transferability, modification, and termination of trusts; charitable trusts; fiduciary administration, including qualification, duties, standards, liabilities, management, investment, and accounting.

Leadership

  
  • LDR 7863 - Leadership Research Project I

    (3 units)
    This course is a two-semester introduction to conducting applied research. It will prepare Leadership students for their future research requirements including the doctoral dissertation. The course is taught as a guided experience in planning and executing actual research in an area of Leadership. Working in teams, students enrolled in the class will identify a suitable topic and develop appropriate hypotheses. Next, the methods and instruments for testing the hypotheses will be developed. Data will then be collected and analyzed pertinent to the hypotheses. Finally, a written report of the research will be prepared.
    Prerequisites: PSY 6021, PSY 8220, ORG 6016.
  
  • LDR 7864 - Leadership Research Project II

    (3 units)
    This course is a two-semester introduction to conducting applied research. It will prepare Leadership students for their future research requirements including the doctoral dissertation. The course is taught as a guided experience in planning and executing actual research in an area of Leadership. Working in teams, students enrolled in the class will identify a suitable topic and develop appropriate hypotheses. Next, the methods and instruments for testing the hypotheses will be developed. Data will then be collected and analyzed pertinent to the hypotheses. Finally, a written report of the research will be prepared.
    Prerequisites: PSY 6021, PSY 8220, ORG 6016.
  
  • LDR 8800 - Leadership Challenges in the Digital Age

    (3 units)
    Investigation leadership challenges in the digital age will cover the following topics: (a) the environment of new-era organizations; (b) leadership concepts and theories that work; (c) shared responsibility for leadership; (d) revisiting mission, vision, organization design; organizational culture, organizational diversity, and dealing with organizational change.  New responsibilities for successful leadership in the fast paced environment will be explored.
  
  • LDR 8810 - Global Leadership

    (3 units)
    The course in global leadership will cover the following topics: (a) explore conceptual and theoretical aspects of global leadership; (b) examine global leadership in the context of geopolitics; (c) examine global leadership in the context of world economy and the institutions of global economic governance, and look at global leadership within the context of global social and environmental issues.
  
  • LDR 9600 - Masters in Leadership

    (1 unit)
    This course offers students opportunities for close interaction with well-known, highly successful leaders. Topics include leadership competencies, measurement of competencies, case histories of industry leaders, NGO’s, global leadership among other cutting edge leadership topics.
  
  • LDR 9610 - Cultural Intelligence

    (1 unit)
    This course explores the dynamics of culturally diverse individuals working together to accomplish the goals of organizations. Topics include cultural diversity, cultural awareness, dealing with diversity, inclusion of diverse individuals in the for-profit and non-profit sectors, and characteristics of leaders with cultural competence.

Literature

  
  • LIT 1101 - Introduction to Literature

    (3 units)
    Students will gain an understanding of the development of literature and will practice the skills of close literary analysis through essays, approach papers, and other evaluative writing.
  
  • LIT 1105 - Introduction to World Literature: Fiction, Poetry, and Drama

    (3 units)
    Readings in the main genres of literature (fiction, poetry, and drama) throughout the cultures of the world; includes consideration of oral literature; introduction to critical approaches to literature.
    (Alliant Mexico only)
  
  • LIT 2220 - Literature and Culture

    (3 units)
    Literature as the record and expression of a culture’s values and beliefs; an inquiry into the symbiotic relationship between a culture and its literature; intercultural, thematic approach to literary works.
  
  • LIT 2225 - Introduction to Shakespeare

    (3 units)
    Reading, viewing, and interpreting selected comedies, tragedies, and sonnets; introduction to Shakespeare criticism; exploration of the “authorship question;” consideration of Shakespeare’s place in the canon.
  
  • LIT 3001 - Latin American Fiction I

    (3 units)
    Fiction from the earliest years of colonization up to the mid-nineteenth century; includes narratives of indigenous people.
    (Alliant Mexico only)
  
  • LIT 3002 - Latin American Poetry I

    (3 units)
    Poetry from the earliest years of colonization up to the mid-nineteenth century; includes narratives of indigenous people.
    (Alliant Mexico only)
  
  • LIT 3003 - Poetry Across Cultures

    (3 units)
    Comparative study of representative poetry from the world’s cultures; emphasis on close reading and interpretation; exploration of historical and cultural significance; consideration of issues of translation.
  
  • LIT 3020 - International Perspectives on the Novel

    (3 units)
    Investigation of the genre of the novel and its intersection with and manifestation of individual and cultural meaning.
  
  • LIT 3310 - Seminal Works of British Literature

    (3 units)
    Study of selected influential and important literary works of British historical eras and literary movements; emphasis on close reading and discussion of texts in the genres of fiction, poetry, and drama; close analysis and interpretation and application of literary terminology and theory.
    Prerequisites: Any lower-division literature class
  
  • LIT 3315 - Multicultural Perspectives on American Literature

    (3 units)
    Study of seminal works of literature reflective of the United States’ rich cultural heritage; exploration of influential and important texts from the African- American, Native-American, Anglo-American, Asian-American and Hispanic-American traditions; close analysis and interpretation and application of literary terminology and theory.
    Prerequisites: Any lower-division literature class
  
  • LIT 3330 - Multicultural Literature for Children and Adolescents

    (3 units)
    Study of the literature important for children of elementary and middle school age; includes consideration of oral literature; close analysis and interpretation and application of literary terminology and theory.
  
  • LIT 4001 - Latin American Fiction II

    (3 units)
    Fiction from the mid-nineteenth century up to the present; short story and novel; includes narratives of indigenous people.
    (Alliant Mexico only)
  
  • LIT 4002 - Latin American Poetry II

    (3 units)
    Poetry from the mid-nineteenth century up to the present; includes poetry of indigenous people.
    (Alliant Mexico only)
  
  • LIT 4003 - Latin American Drama

    (3 units)
    Survey of Latin American drama from colonial times to the present; includes consideration of theater of indigenous people.
    (Alliant Mexico only)
  
  • LIT 4020 - World Literature: Fiction, Poetry and Drama

    (3 units)
    Readings and explorations in the main genres of literature (fiction, poetry, and drama) throughout the cultures of the world; includes considerations of oral literature; close analysis and interpretation and application of literary terminology and theory.
  
  • LIT 4030 - Fiction into Film of the World Stage

    (3 units)
    Study of the relationship the art forms of fiction (novel and poetry) and film; extensive study of literary and film terminology and their application in the processes of analysis and interpretation of verbal and “visual” texts.
  
  • LIT 4800 - Latin American Authors Seminar

    (3 units)
    In depth consideration of the works of several significant writers (novelists, poets, dramatists, or short story writers); their contribution to the life and letters of Latin America with a special emphasis on their political and social impact.
    (Alliant Mexico only)

Management

  
  • MGT 2010 - Overview to Management Practices

    (3 units)
    Addresses management processes, structure and behavior, in a turbulent internal and external environment. Both theoretical and applied dimensions of successful business practices and global management perspectives.
  
  • MGT 2030 - Cross-Cultural Management

    (3 units)
    This course prepares management majors to effectively deal with cross-cultural situations.
  
  • MGT 3010 - Overview of Management Practice

    (3 units)
    Examination of management processes, structure and behavior, focusing on the changing nature of management in response to turbulent internal and external environments; various theories are integrated into applied dimensions of successful business practices; emphasis on global management perspectives.
    Prerequisites: Introduction to Business
  
  • MGT 4010 - Dimensions of Leadership and Management

    (3 units)
    Multidisciplinary perspectives on the role of leadership and management in society; review of the differences and similarities between leadership and managerial mindsets and behavior; the theoretical and applied aspects of leadership and management in social, cultural and organizational contexts; the motivation of people and the role leaders and managers play in creating quality of work life and enhanced productivity.
    Prerequisites: MGT 3010
  
  • MGT 4020 - Organizations and Organizational Behavior

    (3 units)
    Introduction to the concept of the business entity as an environment serving organization (ESO) with economic and social responsibilities; explores organization structures, systems, staffing and management processes; covers theoretical and applied aspects of behavior in organizations, including organizational change and development.
    Prerequisites: MGT 3010
  
  • MGT 4030 - Cross-Cultural Management

    (3 units)
    Examines the challenges and opportunities of managing cultural diversity in organizations with emphasis on the transnational enterprise; introduces phenomena of globalization, culture and organizational cultures and cultural synergy; develops intercultural awareness and strategies for hedging cultural gaps.
    Prerequisites: BUS 2015
  
  • MGT 4040 - Human Resource Management

    (3 units)
    A study of the theoretical and practical aspects of human resource management including job analysis and design, recruiting, retention, training, appraisal and compensation systems and employee health and safety; emphasis on contemporary issues such as changing governmental and legal requirements, increasing demands for more highly skilled workers and international competition.
    Prerequisites: MGT 3010
  
  • MGT 4050 - Total Quality Management

    (3 units)
    A study of philosophical and conceptual approaches to quality management espoused by leading theorists and practitioners such as Demming, Juran and Crosby. Practical aspects of TQM theory and an introduction to a framework for developing, implementing and continuously improving upon an organizational quality culture.
    Prerequisites: MGT 3010
  
  • MGT 6010 - Human Resource Management

    (3 units)
    A study of the theory and practice of human resource management (HRM) in relation to the challenges and opportunities facing the firm in today’s rapidly changing, globally oriented and highly competitive environment. Focuses on strengthening employee-management relations and creating a productive work environment.
    Prerequisites: BUS 5070
  
  • MGT 6999 - Seminar on Special Topics in Management

    (3 units)
  
  • MGT 7010 - Triple Bottom Line: People, Profits and the Planet

    (3 units)
    This course concentrates on the human factors that contribute to the betterment of self and community in our world of change and transition. Students will explore concepts, theories, and implement practical applications for human effectiveness via the integration of mental, physical, intellectual and spiritual contexts. The focus will be on knowing and understanding the self and what it means to live and work from an authentic position of safety and integrity for the overall success of self and society.

Marketing

  
  • MKT 2030 - International Marketing

    (3 units)
    Analysis of key international marketing activities and functions. Topics include environmental constraints, exporting, international product planning and international selling and advertising. The various concepts are integrated through the development of a complete international plan for the marketing of a product in another country.
  
  • MKT 2102 - Communicating Across Cultures

    (3 units)
    This course explores communication, culture, and intercultural communication.
  
  • MKT 3010 - Principles of Marketing

    (3 units)
    An introduction to the study of the marketing function in the business enterprise. A study is made of market segmentation and the creation of market demand to serve profitably the needs of customers. The key elements in marketing strategy are studied—product planning and promotion—with customers and competitors as dominant reference points.
    Prerequisites: Introduction to Business
  
  • MKT 3020 - Marketing Information Systems

    (3 units)
    This course equips the students to understand marketing projects and functions using computer technology. The students are introduced to marketing decision support systems for tasks as product pricing, distribution choices, promotion planning.
    Prerequisites: Introduction to Information Systems and MKT 3010
  
  • MKT 3999 - Special Topics

    (3 units)
  
  • MKT 4010 - International Marketing Management

    (3 units)
    An analysis of key international marketing activities and functions. Topics include environmental constraints, exporting, international product planning and international selling and advertising. The various concepts are integrated through the development of a complete international plan for the marketing of a product in another country.
    Prerequisites: MKT 3010
  
  • MKT 4020 - Marketing Research

    (3 units)
    Examines marketing research information as an information-providing activity for the purpose of management decision making. Provides an understanding of what marketing research is, what kinds of information it can provide and how it is used by marketing managers.
    Prerequisites: MTH 2210, MKT 3010
  
  • MKT 4030 - Marketing Communications and Buyer Behavior

    (3 units)
    Examines methods that organizations use to communicate with customers and prospects, including personal selling, advertising, sales promotion, public relations and other forms of promotion. Evaluates the characteristics of each form of promotion in varying marketing situations for formulating communications strategies and tactics.
    Prerequisites: MKT 3010
  
  • MKT 4040 - Global Marketing Strategy

    (3 units)
    Investigates marketing techniques and programs as developed and implemented on an international scale. Evaluates international marketing strategies, special goals and decision-making processes that are part of marketing internationally.
    Prerequisites: MKT 3010
  
  • MKT 4050 - Services Marketing

    (3 units)
    An examination of the unique aspects of services. Study of the role of the marketing manager and the service/sales team’s responsibility to develop and implement market plans as part of the corporation’s strategic and operational plan.
    Prerequisites: MKT 3010
  
  • MKT 5000 - International Managerial Marketing

    (3 units)
    This course develops knowledge and skills in the managerial aspects of marketing. The course provides an understanding of marketing as the basis for general management decision-making and as a framework for analyzing business situations.  This course will help students build a strong foundation in managerial decision-making based on the four major elements of marketing: sustainable product planning, pricing, distribution, and integrated marketing communications.  Students will learn market segmentation and positioning strategies as well as creating a marketing plan.  Throughout the course students will apply their knowledge to international case studies and examples.
  
  • MKT 6000 - International Managerial Marketing

    (3 units)
    This course develops knowledge and skills in the managerial aspects of marketing. The course provides an understanding of marketing as the basis for general management decision-making and as a framework for analyzing business situations.  This course will help students build a strong foundation in managerial decision-making based on the four major elements of marketing: sustainable product planning, pricing, distribution, and integrated marketing communications.  Students will learn market segmentation and positioning strategies as well as creating a marketing plan.  Throughout the course students will apply their knowledge to international case studies and examples.
    Prerequisites: BUS 5030
  
  • MKT 6015 - Macro Marketing

    (3 units)
    Students examine the role of marketing in society and the consequences of marketing on society.  Explores public policy frameworks that societies have developed to guide marketing activities.
    Prerequisites: BUS 5030
  
  • MKT 6025 - Consumer Behavior and Culture

    (3 units)
    Examines important concepts, principles, and theories from the various social sciences in order to describe and explain consumer behavior.
    Prerequisites: BUS 5030 and BUS 5090
  
  • MKT 6030 - Marketing Research

    (3 units)
    Students will learn the processes of qualitative and quantitative marketing research, including survey design, focus groups and in-depth interviewing techniques.
 

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