BUS 6170 - New Business Development

(3 units)

The course will allow students to develop the skills for new business development in a cross-border context. Students will learn and use tools for idea generation, prioritization, and selection; budgeting – year over year. They will be able to locate the business development function in the organizational and industry context. They will understand and apply frameworks for analyzing and interpreting new business propositions in a organizational setting. They will learn how to anticipate and plan for opposition to the business concept and its execution. Students will be required to demonstrate presentation and selling skills for selling their ideas as a team. This will be problem-based learning.