BUS 7000 - e-Business

(3 units)

This course will cover the technology, infrastructure and trends in the electronic commerce and electronic business area. The students will be exposed to basic hands-on skills for developing and designing storefronts in this area. Issues in the management, planning and design of electronic businesses will be discussed. The e-business topics will include Web security issues, electronic payment issues, legal issues, trans- order data issues. In addition, the course will explore in-depth concepts of the implications of e-business such as impacts on consumer behavior, changed media for business transactions, new marketing techniques, global consumerism trends. The course will also focus on business models and business strategies for e-businesses and their relationship to on-ground businesses and brands.