|
|
Sep 24, 2024
|
|
Catalog 2014-2015 [ARCHIVED CATALOG]
|
MKT 3020 - Marketing Information Systems(3 units) This course equips the students to understand marketing projects and functions using computer technology. The students are introduced to marketing decision support systems for tasks as product pricing, distribution choices, promotion planning. Prerequisites: Introduction to Information Systems and MKT 3010
|
|
|