SUB 6520 - Sustainable Marketing

(3 units)

This course provides a background of the sustainable marketing orientation as it evolves from the societal, consumer and environmental marketing perspectives. The goal of this course is to help students develop responsible marketing objectives and create effective marketing strategies that consider economic benefits, environmental concerns and social equity. Students will gain knowledge and background about green market segmentation, integrated marketing management, stakeholder involvement, and issues such as “greenwashing” “sustainable advantage” and “long term sustainability.
(San Diego)