GRD 6575T - International Marketing

(3 units)

This course focuses on the application of marketing concepts, skills, and tools in a global setting. Specifically, students will evaluate three main categories of decisions: foreign entry, adaptation to local markets, and strategic coordination across multiple countries. Students will identify the different stages of globalization for organizations and analyze the various marketing strategies needed for each stages. Topics include the role of management in established and targeted international markets, and examining how business develop and manage products for global markets.