2023-2024 Catalog 
    Jul 22, 2024  
2023-2024 Catalog [ARCHIVED CATALOG]

BUS70250 - Foundations of Research

(3 units)
This course is designed to present an overview of quantitative, qualitative and mixed research methods in business and leadership. Students will gain insights into research philosophy and approaches to theory development, formulating the research design, selecting samples, and using secondary data. They will also understand methods for collecting primary data through observation, interviews, and questionnaires. Quantitative and qualitative data analysis will be discussed.