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Nov 21, 2024
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2023-2024 Catalog [ARCHIVED CATALOG]
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BUS70360 - Quantitative and Survey Research(3 units) This course introduces quantitative survey research methods as well as principles of questionnaire and rating scale development for attitude and opinion measurements. It provides a framework in planning and carrying out data collection and analysis for a quantitative research study. Students learn the skills to design, conduct, assess and interpret survey data.
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