2023-2024 Catalog 
    
    Dec 08, 2023  
2023-2024 Catalog

BUS70360 - Quantitative and Survey Research

(3 units)
This course introduces quantitative survey research methods as well as principles of questionnaire and rating scale development for attitude and opinion measurements. It provides a framework in planning and carrying out data collection and analysis for a quantitative research study. Students learn the skills to design, conduct, assess and interpret survey data.