MGT60150 - Management & Marketing Models for Managerial Decision Making

(3 units)

Effective management is influenced by how managers approach complex business decisions in the workplace which align with competing priorities. A range of tools are available to managers ranging from generative Artificial Intelligence (AI) to big data evaluations to visualize performance and competitive advantage in the marketplace. This course explores management and marketing frameworks that help managers consider competitive trade-offs and optimal choices to achieve critical end-state goals while satisfying customer’s and stakeholder’s needs. These optimal decision-making tactics and strategies will shape not just positive outcomes in the workplace, but outside business organizations in personal lives as well. 