BUS70240 - Qualitative Research Methods with AI Tools and Techniques

(3 units)

This course introduces students to qualitative research design and methodology and gives them the skills and competencies to undertake independent research using qualitative methodology. Designing qualitative research, collecting & analyzing qualitative data, and writing & presenting qualitative research will be covered. The course will also discuss ways of linking quantitative and qualitative methods in multi-methods research. Topics covered may include ethnography, participant observation, interviews, focus groups, case study and document analysis/content analysis.