Integrated Marketing Communications and Social Media: BS

Twenty-first Century businesses and organizations are looking for professionals with a variety of skills that will give their companies the competitive edge necessary to thrive in both U. S. and world markets. The Business Degree Completion Program in Integrated Marketing Communication and Social Media has been strategically designed for students who want to become such highly sought after professionals in the multicultural and international world of work. The exciting coursework prepares students to become successful practitioners in the relatively new field of integrated marketing communication, a field that is revolutionizing the way businesses reach consumers by integrating the formerly competing disciplines of marketing, public relations, and advertising. Because of its inherent interdisciplinary nature, the program is made up of courses that are taught collaboratively by professors from across such disciplines as communication, psychology, marketing, public relations, and writing. Integrated capstone and internship components allow students to actually practice their skills through a series of applied experiences and by conceptualizing and designing IMC campaigns for real clients.

Student Learning Outcomes
• Define and describe the interdisciplinary theoretical foundation that underlies the practice of IMC.
• Apply pertinent theories and principles in the conceptualization and design of IMC programs and campaigns.
• Apply systemic and critical thinking skills to the analysis and design of IMC programs and campaigns.
• Demonstrate a world view that reflects cultural appreciation and sensitivity and a sense of equity and social justice related to IMC
• Interpret and apply communication theories and principles in diverse organizational, workplace, cultural and leadership situations.
• Demonstrate competence in consulting with and leading clients through the IMC planning process from conceptualization to implementation.
• Demonstrate understanding of the impact of new technology on communication related to IMC.
• Demonstrate creativity and innovation in conceptualizing, designing and implementing IMC programs and campaigns.
• Design and implement pertinent IMC written, spoken and visual strategies and tactics.
• Assess and evaluate the outcome(s) of an implemented IMC campaign or program.