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Apr 16, 2024
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Catalog 2014-2015 [ARCHIVED CATALOG]
Business Administration: MBA, with Social Media Concentration
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The MBA with Social Media Concentration program is designed to incorporate real world experience and practice in leadership, accounting, marketing, entrepreneurship and more to reinforce classroom lessons and theory. This program works through the same core classes of the general MBA while also requiring a rigorous set of courses specifically designed to hone skills required by Social Media marketing professionals.
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Program Outcomes
- Evaluate business decisions in light of principles of social responsibility.
- Demonstrate comprehensive knowledge of the theoretical foundations and the functional areas of business as they apply in a dynamic global economy.
- Identify and evaluate information to solve complex business problems and make effective leadership decisions.
- Demonstrate the ability to present and analyze quantitative data, including financial, gathered from a broad range of instruments.
Curriculum and Degree Requirements
The minimum number of units necessary to receive the Master of Business Administration and Social Media Concentration is 36 units. |
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