2020-2021 Catalog 
    Feb 05, 2023  
2020-2021 Catalog [ARCHIVED CATALOG]

Certificate in e-Business Management

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School: California School of Management and Leadership

Modality(ies): On-ground

Calendar(s): 8-week term

CIP Code: 52.0208

Program Description/Overview

eBusiness, commonly known as e-commerce, focuses on the use of Internet technology such as websites, social media and e-mail to promote company’s business. Working in eCommerce means creating, creating, and managing the online section of the business. This requires skills ranging from interactive marketing and sales, to information technology and social media applications. The eBusiness certificate will provide students with advanced fundamentals of e-commerce, including web technologies and applications, interactive marketing strategies, and database management systems. Students will learn about utilizing the Internet for sales and promotions and learn how to manage products and services on websites.

The 9 credits in this graduate certificate are graduate-level credits and students can transfer the certificate courses to Alliant’s Master of Business Administration (MBA) degree program.

Program Learning Outcomes/Goals

  1. Understand impact of Information technology on today’s business operations
  2. Understand data analytics and its applications
  3. Identify IT networks, their architecture and protocols
  4. Understand how to secure data and system networks

Credit Units

Total Credit Units: 9

Total Core Credit Units: 9

Total Elective Credit Units: N/A

Total Concentration Credit Units: N/A

Curriculum Plan

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