SUB 4520 - Sustainable Marketing

(3 units)

This course offers an introduction to the sustainable marketing orientation as it evolved from the societal, consumer and environmental marketing perspectives. The goal of this course is to help students become aware of effective marketing strategies that consider economic benefits, environmental concerns, and social equality. Students will gain knowledge and background about green market segmentation, integrated marketing communications, positioning, stakeholder involvement, and issues such as “green-washing”, “green branding”, and “corporate social responsibility”.