GRD 6313T - Starting a Business

(3 units)

This course picks up where the first entrepreneurship course leaves off, focusing on the practical tools that can be used to transform a business plan into a viable business. Students will learn how to evaluate, develop and pitch their ideas to investors and executives to successfully acquire the necessary financial and other resources for market entry. The course presents a number of useful business models and market strategies for successfully launching ideas and positioning them for growth and market acceptance. Topics include market analysis, segmentation, and positioning and differentiation strategies.