PIM 6015 - Pharmaceutical Product Life Cycle Management: From Lab to Market

(3 units)

This course helps aspiring pharmaceutical managers to visualize the journey a new drug takes from inception in the lab to a new product launch. Product Lifecycle Management (PLM) is fast becoming a competitive necessity. Students will touch on key areas involved in the PLM process such as innovation management, project management, product development, production/distribution scale-up, and product commercialization. Students will discuss how to maintain visibility and control of new product investments, institute real-time collaboration among marketing, R&D, legal, and product launch teams. This knowledge will allow managers to understand customer and supplier demands early in the process so the following advantages can be captured: globally dispersed work forces, leverage low cost opportunities, products which meet future unmet needs, mitigate product liability risk and increase regulatory compliance. Other topics that will be covered include: the importance of market research in product decisions, roles of multinational corporations, and tools necessary for project management success.