ORG60040 - Survey Methods

(2 units)

Students will learn to describe purposes of surveys, methods of survey research and when to use surveys. Define the purpose and objectives of a project. Describe and select sampling methods. Create and pretest the instrument, using effective item writing and scale development skills. Collect, reduce and analyze data. Present survey results. Deliver feedback to clients in a politically sensitive environment. Help clients turn feedback into action. Apply survey skills in an organizational project, including managing client expectations and the survey process.