MKT80220 - Management, Strategy and Leadership in Marketing

(3 units)

This course is designed to expose students to a wide range of strategic management thinkers and contributors and relate this to leadership theory and practice in Marketing. This course presents the seminal works in the field of strategic management as it relates to leadership and follows the evolution of the thought and the major debates in the field. This course provides a framework to navigate through the voluminous articles published in scholarly journals in the area of strategic management, strategy and management regarding consumer behavior and culture. By reading the original founding thinkers of the field, students will be better able to absorb, critically assess and advance their own models of cross-cultural consumption behavior and write a proposition paper.

In addition to the classroom instruction, the on-ground students are required to get real-world experience through a practicum in an approved organizational setting for 100-160 hours or an applied project designed with the instructor (International students need to meet with their international student advisor for details).