MKT80230 - Seminar in Special Topics 1

(3 units)

The seminar focuses on research in integrated marketing communications to the digital marketing environment. It explores thought-leaders and researchers approaches on topics in new frontiers of marketing.

In addition to the classroom instruction, the on-ground students are required to get real-world experience through a practicum in an approved organizational setting for 100-160 hours or an applied project designed with the instructor (International students need to meet with their international student advisor for details).