MKT80240 - Seminar in Special Topics 2

(3 units)

This seminar will provide students with the opportunity to analyze and simulate real world business situations and develop domestic & international strategy models based on good decision making. Case studies will be analyzed based on theoretical foundations in management, examining real life data and measuring the effectiveness of alternative decision making. This course focuses on applied research and business consulting.

In addition to the classroom instruction, the on-ground students are required to get real-world experience through a practicum in an approved organizational setting for 100-160 hours or an applied project designed with the instructor (International students need to meet with their international student advisor for details).