BUS70240 - Qualitative Research Methods

(3 units)

This course introduces students to qualitative research design and methodology and gives them the skills and competencies to undertake independent research using qualitative methodology. Designing qualitative research, collecting & analyzing qualitative data, and writing & presenting qualitative research will be covered. The course will also discuss ways of linking quantitative and qualitative methods in multi-methods research. Topics covered may include ethnography, participant observation, interviews, focus groups, case study and document analysis/content analysis. In addition to the classroom instruction, the on-ground students are required to get real-world experience through a practicum in an approved organizational setting for 100-160 hours or an applied project designed with the instructor (International students need to meet with their international student advisor for details).