Business Administration: MBA, with Management Concentration and Social Media Specialization

The MBA with Management Concentration and Social Media Specialization program is designed to incorporate real world experience and practice in leadership, accounting, marketing, entrepreneurship and more to reinforce classroom lessons and theory. This program works through the same core classes of the general MBA with Management Concentration program while also requiring a rigorous set of courses specifically designed to hone skills required by Social Media marketing professionals.

Program Outcomes

Evaluate business decisions in light of principles of social responsibility.
Demonstrate comprehensive knowledge of the theoretical foundations and the functional areas of business as they apply in a dynamic global economy.
Identify and evaluate information to solve complex business problems and make effective leadership decisions.
Design and launch projects by using non-linear, online, and interactive methods to support new product and/or service development and distribution.

Curriculum Plan

30 units

Curriculum and Degree Requirements

The minimum number of units necessary to receive the Master of Business Administration with Management Concentration and Social Media Specialization is 30 units.