MK 201T - Introduction to Marketing

(3 units)

This course introduces the student to marketing practices, principles, problems, and philosophies as they relate to for- profit institutions in consumer markets. It is designed to demonstrate a need for marketing as a systems approach in our daily environment. Upon completion of the course, the student will recognize marketing concepts in the competitive marketing environment. Typical topics include functions; social, economic, legal, geographic, cultural, motivational, and behavioral environments; pricing; distribution; and managing marketing ethical problems.
Prerequisites: MG 200T, MS 182T