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May 16, 2024
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Catalog 2016-2017 [ARCHIVED CATALOG]
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MK 211T - Advertising and Promotion(3 units) Development and social importance of advertising. Topics include preparation of advertisements, including copy, slogans, layout, and mechanical production; comparative study of advertising media newspapers, magazines, radio, television, direct mail coverage, etc.; organization of the advertising business; the economic and social aspects; and federal laws affecting advertising. Prerequisites: MK 201T
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