MK 320T - International Marketing

(3 units)

This course is an introduction to the study of global marketing theory and practice, including a study of international economic principles and policies, the practical operation of international business enterprise, foreign market research, international trade principles and practices, and overseas operations. Marketing topics may stem from Africa, Australia, Asia, China, Europe, North America, and South America to address international aspects of the marketing mix.
Prerequisites: MK 201T, EC 201T