GRN 6400 - Entrepreneurship/Intrapreneurship and Innovation

(4 units)

This course examines how to move from the idea to successful launch of new ventures, both starting a new enterprise or following a passion within an established business. The course looks at new models of leadership that emphasize passion, authenticity and integrity as a necessary starting point to become a successful entrepreneur, or intrapreneur within an existing organization. The emphasis is on starting with desired outcomes in areas such as alternative energies, clean tech and social entrepreneurship. Student learn how to develop strategies that manage risk through establishing unique metrics and disciplined implementation. Students will engage in a personal assessment of their entrepreneurial skills that include perseverance, creativity, coping skills for high pressure. We work from a model of a more holistic, fully functioning entrepreneur, and Gladwell’s idea of meaningful work through passion not genius. We will review all aspects of a successful business plans to ensure attaining green entrepreneurship. Guest speakers will share their experience in launching successful green ventures.
(San Diego)