Catalog 2011-2012 [v2] 
    
    Mar 29, 2024  
Catalog 2011-2012 [v2] [ARCHIVED CATALOG]

GRN 6520 - Sustainable Marketing and Consumption

(4 units)
This course provides a background of the sustainable marketing orientation as it evolved from the societal, consumer and environmental marketing perspectives. The goal of this course is to help students develop responsible marketing objectives and create effective marketing strategies that consider economic benefits, environmental concerns, and social equity. Students will gain knowledge and background about green market segmentation, integrated marketing management, stakeholder involvement, and issues such as “green-washing,” “sustainable advantage,” “long-term sustainability,” “green branding,” and “corporate social responsibility.” Students will examine the potential application of sustainable marketing in various regions of the world with different economic, cultural, and developmental background.
(San Diego)