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May 06, 2024
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Catalog 2011-2012 [v2] [ARCHIVED CATALOG]
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MKT 4010 - International Marketing(3 units) An analysis of key international marketing activities and functions. Topics include environmental constraints, exporting, international product planning and international selling and advertising. The various concepts are integrated through the development of a complete international plan for the marketing of a product in another country. Prerequisites: MKT 3010
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