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Dec 13, 2024
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Catalog 2013-2014 [ARCHIVED CATALOG]
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BUS 7000 - e-Business(3 units) This course will cover the technology, infrastructure and trends in the electronic commerce and electronic business area. The students will be exposed to basic hands-on skills for developing and designing storefronts in this area. Issues in the management, planning and design of electronic businesses will be discussed. The e-business topics will include Web security issues, electronic payment issues, legal issues, trans- order data issues. In addition, the course will explore in-depth concepts of the implications of e-business such as impacts on consumer behavior, changed media for business transactions, new marketing techniques, global consumerism trends. The course will also focus on business models and business strategies for e-businesses and their relationship to on-ground businesses and brands.
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