COM 3000 - Principles of Strategic Communication in Organizations

(3 units)

Introduction to strategic communication used in organizing and in organizations and therefore provides the foundation for conceptualizing and developing MPR programs/campaigns. Its three modules will ensure that students gain an awareness of the key dynamics and principles of strategic communication in organizations, gain the communication skills to strategically organize and manage situations within the organization, and develop a comprehensive understanding of key organizing issues facing the MPR field today.