COM 3150 - The Next Great Idea: A Confluence of Corporate and Social Media

(3 units)

Looks at all the fragments and specialized facets of the magazine publishing genre. Examines mass, specialized, hospitality, trade, and in-house magazine publishing in both print and web formats (including extended digital). Class will create and maintain for outside clients two fields of magazines: Hospitality magazine(s) and Trade and In-house magazine(s). Class will market, create, design, publish, and place client-driven magazines; create and maintain a magazine-publishing company; manage legacy magazines year-to-year.