COM 4150 - Red Ink Stains: The Business of Integrated Communication

(3 units)

Examines publishing from the economic perspective. Includes concept and design macros (for both print and web), identity, economics and law, national and international publishing, damage control / crisis management, demographics, ethics, profit and non-profit, public service / pro bono, and parent company controlled. Explores income arenas including pyramid digital, print insert, cooperative risk/cooperative income, and e-optional-extra.